Konges Sløjd

︎︎︎ packaging design
︎︎︎ illustrations
︎︎︎ product design
︎︎︎ toy development



Konges Sløjd PLAY Collection – A Creative Exploration

This project was an exploration of playful and imaginative product ideas for Konges Sløjd’s PLAY category, which spans a wide range of children’s items, from sticker books to glitter pouches. The goal was to develop fun, aesthetically pleasing, and engaging products while ensuring strong visual identity through thoughtful packaging design.

The collection includes three unique concepts:


"My Bobbles Are My Circus" – Bath Toy
An inflatable circus tent with four charming characters, each featuring suction cups for versatile play in and out of the water. The packaging maintains a clean and elegant look, consistent with Konges Sløjd’s brand identity.


"Color the Circus Magic" – Coloring Book
A hardcover coloring book with a circus tent-inspired shape. The pages open from the top, inviting children into a world of creativity. Featuring ten unique illustrations, the book comes in a stylish sleeve that enhances its visual appeal while keeping the product visible.


"Let the Creativity Flow Like a Wave" – Crayons
A set of ergonomically shaped crayons inspired by ocean elements, designed in Konges Sløjd’s signature Pantone colors. Packaged in a fabric pouch, they encourage creative expression while providing a practical storage solution.


This project emphasizes the balance between playfulness and elegant design, aligning with Konges Sløjd’s aesthetic while offering engaging experiences for children.