etherea

 ︎︎︎ brand & identity
 ︎︎︎ concept
 ︎︎︎ product design
 ︎︎︎ macramé
 ︎︎︎ photo & video
 ︎︎︎ image and video editing
 ︎︎︎ SoMe content and
      management


Etherea is a brand I developed and manage entirely, from the ground up. I have designed every aspect of the brand, including
the logo, identity, and color palette, ensuring a cohesive and professional visual presence.


Brand & Identity: I created the logo, established the brand's color scheme, and defined its overall visual direction to ensure consistency and clarity across all touchpoints.

Product Design: I design and produce all products, with a focus
on handmade macramé wall hangings. Each product is crafted
with attention to detail and quality.


Content Creation & Social Media Management: I handle all
content creation, including photography, video production, editing, and the development of social media content such as posts, s
tories, and reels. This ensures a consistent and engaging
presence across platforms.



By merging artistry with strategic brand management, etherea has grown into more than just a product - it's a reflection of my passion for design, commitment to detail, and dedication to quality.

Each piece is thoughtfully crafted, embodying my dedication to slow-making as a meditative process, encouraging a mindful, therapeutic approach to creating in today’s fast-paced world.