etherea
︎︎︎ brand & identity
︎︎︎ concept
︎︎︎ product design
︎︎︎ macramé
︎︎︎ photo & video
︎︎︎ image and video editing
︎︎︎ SoMe content and
management
Etherea is a brand I developed and manage entirely, from the ground up. I have designed every aspect of the brand, including
the logo, identity, and color palette, ensuring a cohesive and professional visual presence.
Brand & Identity: I created the logo, established the brand's color scheme, and defined its overall visual direction to ensure consistency and clarity across all touchpoints.
Product Design: I design and produce all products, with a focus
on handmade macramé wall hangings. Each product is crafted
with attention to detail and quality.
Content Creation & Social Media Management: I handle all
content creation, including photography, video production, editing, and the development of social media content such as posts, s
tories, and reels. This ensures a consistent and engaging
presence across platforms.
By merging artistry with strategic brand management, etherea has grown into more than just a product - it's a reflection of my passion for design, commitment to detail, and dedication to quality.
Each piece is thoughtfully crafted, embodying my dedication to slow-making as a meditative process, encouraging a mindful, therapeutic approach to creating in today’s fast-paced world.
︎︎︎ brand & identity
︎︎︎ concept
︎︎︎ product design
︎︎︎ macramé
︎︎︎ photo & video
︎︎︎ image and video editing
︎︎︎ SoMe content and
management
Etherea is a brand I developed and manage entirely, from the ground up. I have designed every aspect of the brand, including
the logo, identity, and color palette, ensuring a cohesive and professional visual presence.
Brand & Identity: I created the logo, established the brand's color scheme, and defined its overall visual direction to ensure consistency and clarity across all touchpoints.
Product Design: I design and produce all products, with a focus
on handmade macramé wall hangings. Each product is crafted
with attention to detail and quality.
Content Creation & Social Media Management: I handle all
content creation, including photography, video production, editing, and the development of social media content such as posts, s
tories, and reels. This ensures a consistent and engaging
presence across platforms.
By merging artistry with strategic brand management, etherea has grown into more than just a product - it's a reflection of my passion for design, commitment to detail, and dedication to quality.
Each piece is thoughtfully crafted, embodying my dedication to slow-making as a meditative process, encouraging a mindful, therapeutic approach to creating in today’s fast-paced world.



